TY  - BOOK
AU  - Gupta,Vipin
AU  - Gollakota, Kamala
AU  - Srinivasan, R.
TI  - Business policy and strategic management: concepts & applications
SN  - 9788120332447
U1  - 658.4012 
PY  - 2008///
CY  - New Delhi
PB  - Prentice-Hall of India
ER  -