00000nam a2200000 a 4500 20251203111121.0 100070581940 659.1 BEL Belch, George E Advertising and promotion an integrated marketing communications perspective New Delhi Tata McGraw-Hill 2003-R2008 xxvi,889p. 28cm. PB Advertising Sales Promotion Communication in Marketing Belch, Michael A _ 136259 C 136260 LIBSS C 136261 C 114501 114501 0 0 0 0 PU PU 2009-02-11 344.00 0 659.1 BEL 136259 BK 0 0 0 0 PU PU 2009-02-11 344.00 0 659.1 BEL 136260 BK 0 0 0 0 PU PU 2009-02-11 344.00 0 659.1 BEL 136261 2014-03-23 BK