Belch, George E <br/><br/>
Advertising and promotion  an integrated marketing communications perspective 

 - New Delhi  Tata McGraw-Hill  2003-R2008 
 - xxvi,889p.  PB  28cm. 
<br/><br/><label>ISBN: </label>100070581940 
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL