TY  - BOOK
AU  - Keegan, Warren J
AU  - Bhargava, Naval K.
TI  - Global marketing management
T2  - The Pearson Education International Series in Marketing
SN  - 9788131730911
U1  - 658.848 
PY  - 2011///
CY  - Chennai
PB  - Pearson
N1  - includes index
ER  -