00425nam a2200157 a 450000500170000002000180001708200170003510000210005224500320007325000120010526000270011730000210014449000600016550000190022570000230024420251203111058.0  a9788131730911  a658.848bKEE  aKeegan, Warren J  aGlobal marketing management  a7th ed.  aChennaibPearsonc2011  a643p.c24cm.cPB  aThe Pearson Education International Series in Marketing  aincludes index  aBhargava, Naval K.