Keegan, Warren J <br/><br/>
Global marketing management 

 - 7th ed. 
 - Chennai  Pearson  2011 
 - 643p.  24cm.  PB 
 - The Pearson Education International Series in Marketing .
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>9788131730911 
<br/><br/><label>Dewey Class. No.: </label>658.848  / KEE