Sengupta, subroto <br/><br/>
Brand positioning  strategies for competitive advantage 

 - 2nd ed 
 - New Delhi  Tata McGraw-Hill  2005-R2006 
 - xiv,297p,  PB  22cm. 
<br/><br/><label>ISBN: </label>0070581592 
<br/><br/><label>Dewey Class. No.: </label>658.827  / SEN