Consumer behavior and marketing action (Record no. 85581)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00000nam a2200000 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251203110321.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9812401229 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Item number | ASS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Assael,Henry |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behavior and marketing action |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Australia |
| Name of publisher, distributor, etc. | Thomson Learning |
| Date of publication, distribution, etc. | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii,718p. |
| Dimensions | 24cm.PB |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Consumer behavior |
| 964 ## - | |
| -- | ENG |
| -- | |
| -- | 658 |
| -- | |
| -- | |
| -- | _ |
| 997 ## - | |
| -- | 103781 W |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Write-off | Central Library | Central Library | 28/03/2002 | 318.75 | 658.8342 ASS | 103781 | Books |