Advertising management (Record no. 84653)

MARC details
000 -LEADER
fixed length control field 00000nam a2200000 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251203110305.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8120312198
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number BAT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Batra, Rajeev
110 ## - MAIN ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Myers, John G
245 ## - TITLE STATEMENT
Title Advertising management
250 ## - EDITION STATEMENT
Edition statement 5th ed
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Prentice Hall of India
Date of publication, distribution, etc. 2000
300 ## - PHYSICAL DESCRIPTION
Extent xiii,754p.
Dimensions 22cm
Other physical details PB
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Advertising
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Aaker, David A
964 ## -
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997 ## -
-- 101461 LIBSS C
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Koha item type
        Central Library Central Library 27/07/2001 212.50   659.1 BAT 101461 Books