Marketing mantra (Record no. 84286)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00000nam a2200000 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251203110259.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8120314379 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.840954 |
| Item number | GUP |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gupta Vaswar Das |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing mantra |
| Remainder of title | the real story of direct marketing in India |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Prentice Hall of India |
| Date of publication, distribution, etc. | 1999 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi,162p. |
| Dimensions | 22cm.PB. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Direct marketing-India |
| 964 ## - | |
| -- | ENG |
| -- | |
| -- | 658 |
| -- | |
| -- | |
| -- | _ |
| 997 ## - | |
| -- | 101642 C |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Write-off | Central Library | Central Library | 01/08/2001 | 80.75 | 658.840954 GUP | 101642 | Books |