Strategy in advertising (Record no. 62055)

MARC details
000 -LEADER
fixed length control field 00000nam a2200000 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251203092039.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0844230944
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number BOG
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Bogart, Leo
245 ## - TITLE STATEMENT
Title Strategy in advertising
Remainder of title Matching media and messages to markets and motivations
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Lincolnwood
Name of publisher, distributor, etc. NTC Business Books
Date of publication, distribution, etc. 1990
300 ## - PHYSICAL DESCRIPTION
Extent xxx, 406 p.
Other physical details 23 cm.
Dimensions PB
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Marketing management
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Advertising management
964 ## -
-- ENGLISH
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-- 659
-- BOOK
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-- _
997 ## -
-- 88689 LIBSS C
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Koha item type
        Central Library Central Library 24/11/1998 295.00   659.1 BOG 88689 Books