Marketing management (Record no. 61835)

MARC details
000 -LEADER
fixed length control field 00000nam a2200000 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251203092035.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8120311787
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KOT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 ## - TITLE STATEMENT
Title Marketing management
Remainder of title Analysis, planning, implementation and control
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Prentice-Hall
Date of publication, distribution, etc. 1998
300 ## - PHYSICAL DESCRIPTION
Extent xxxvii, 8789p.
Other physical details 22cm.
Dimensions PB
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Management
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Marketing
964 ## -
-- ENGLISH
--
-- 658
-- BOOK
--
-- _
997 ## -
-- 88321 LIBSS C
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Koha item type
        Central Library Central Library 26/10/1998 295.00   658.8 KOT 88321 Books