Global Marketing imperative: Positioning your company for the new word of business (Record no. 52263)

MARC details
000 -LEADER
fixed length control field 00000nam a2200000 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251203091756.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0844235504
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.848,
Item number D, Czi
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Czinkota, Michael R.
245 ## - TITLE STATEMENT
Title Global Marketing imperative: Positioning your company for the new word of business
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Lincolnwood
Name of publisher, distributor, etc. NTC Business Books
Date of publication, distribution, etc. 1995
300 ## - PHYSICAL DESCRIPTION
Extent viii,308p.
Dimensions 24 cm.
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element General Management
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ronkainen, Ilkka A.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Tarrant, John J.
964 ## -
-- Eng
--
--
--
--
-- _
997 ## -
-- 83692 LIBSS C
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        Central Library Central Library 08/04/1998   658.848, D, Czi 83692 Books