Advertising theory and practice (Record no. 5145)

MARC details
000 -LEADER
fixed length control field 00000nam a2200000 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251202164245.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256028516
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number SAN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sandage, C.H.
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Fryburger, Vernon
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Rotzoll, Kim
245 ## - TITLE STATEMENT
Title Advertising theory and practice
250 ## - EDITION STATEMENT
Edition statement 11th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. All India Traveller Book seller
Date of publication, distribution, etc. 1987
300 ## - PHYSICAL DESCRIPTION
Extent xv,509p.
Dimensions 22 cm.
490 ## - SERIES STATEMENT
Series statement The Irwin series in Marketing
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Advertising techniques
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Marketing
964 ## -
-- Eng
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--
--
--
-- _
997 ## -
-- 5422 C 43410 LIBSS C
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type Cost, normal purchase price
        Central Library Central Library 09/04/1998   659.1 SAN 5422 Books  
        Central Library Central Library 09/04/1998   659.1 SAN 43410 Books 75.00