Fundamentals of advertising research (Record no. 51155)

MARC details
000 -LEADER
fixed length control field 00000nam a2200000 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251203091737.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0534084540
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1072,
Item number D, fle
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Fletcher, Alan D
245 ## - TITLE STATEMENT
Title Fundamentals of advertising research
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Belmont
Name of publisher, distributor, etc. Wadsworth
Date of publication, distribution, etc. 1987
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 322p, 23cm
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Advertising-Research
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bowers, Thomas A
964 ## -
-- Eng
-- 100
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-- 010
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-- _
997 ## -
-- 64746 LIBSS C
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Koha item type
        Central Library Central Library 08/04/1998 23.95   659.1072, D, fle 64746 Books