Kleppner's advertising procedure (Record no. 51152)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00000nam a2200000 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251203091737.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0135163374 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1, |
| Item number | D, rus |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Russell, J. Thomas |
| 245 ## - TITLE STATEMENT | |
| Title | Kleppner's advertising procedure |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Englewood Cliffs |
| Name of publisher, distributor, etc. | Prentice-Hall |
| Date of publication, distribution, etc. | 1989 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 718p, 26cm |
| 490 ## - SERIES STATEMENT | |
| Series statement | Prentice Hall series in marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lane, Ronald W |
| 964 ## - | |
| -- | Eng |
| -- | 100 |
| -- | |
| -- | 010 |
| -- | |
| -- | _ |
| 997 ## - | |
| -- | 67339 LIBSS C |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library | Central Library | 08/04/1998 | 395.00 | 659.1, D, rus | 67339 | Books |