Advertising management (Record no. 51148)

MARC details
000 -LEADER
fixed length control field 00000nam a2200000 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251203091737.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0876927908
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1,
Item number D, aak
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David A
245 ## - TITLE STATEMENT
Title Advertising management
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Delhi
Name of publisher, distributor, etc. Prentice-Hall of India
Date of publication, distribution, etc. 1992
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 594p, 24cm
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Advertising
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Batra, Rajeev
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Myers, John G
964 ## -
-- Eng
-- 100
--
-- 010
--
-- _
997 ## -
-- 67256 LIBSS C
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Koha item type
        Central Library Central Library 08/04/1998 125.00   659.1, D, aak 67256 Books