Marketing communications in a changing environment (Record no. 4994)

MARC details
000 -LEADER
fixed length control field 00000nam a2200000 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251202164242.0
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.0051
Item number HBR
100 ## - MAIN ENTRY--PERSONAL NAME
Dates associated with a name _
110 ## - MAIN ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Harvard Business Review
245 ## - TITLE STATEMENT
Title Marketing communications in a changing environment
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. Harward Business Review
Date of publication, distribution, etc. 1983
300 ## - PHYSICAL DESCRIPTION
Extent viii, 157 p.
Dimensions 28 cm .
Other physical details HB
490 ## - SERIES STATEMENT
Series statement Harvard Business Review No.4081
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Management
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Countersemetation
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Advertising
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Selling Approach
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Productvity Imporvement
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-- 4945 R
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
      Not for loan Central Library Central Library 09/04/1998   658.0051 HBR 4945 Reference