Case studies in marketing advertising and public relations (Record no. 3937)
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| fixed length control field | 00000nam a2200000 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251202164225.0 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.80722 |
| Item number | MCL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mclver, Colin |
| 245 ## - TITLE STATEMENT | |
| Title | Case studies in marketing advertising and public relations |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Heinemann |
| Date of publication, distribution, etc. | _ |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 224 p. |
| Dimensions | 22 cm. |
| Other physical details | PB |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Marketing |
| 964 ## - | |
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| 997 ## - | |
| -- | 3746 LIBSS C |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library | Central Library | 08/04/1998 | 12.50 | 658.80722 MCL | 3746 | Books |