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Consumer behavior

Engel, James F. Blackwell, Roger D Miniard, Paul W.

Consumer behavior - 6th ed. - Chicago Dryden Press 1990 - xxvii,789p. HB 25 cm.

ISBN: 0030229790

Subjects--Uniform Titles:
Consumer behavior
Marketing research

Dewey Class. No.: 658.8342 / ENG

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